Iss Pyaar Ko Kya Naam Doon?

• No. of Episodes 398
• Duration 30/60 minutes
• Genre Romance

Arnav and Khushi are as different as chalk and cheese. While Arnav is rich and arrogant, Khushi is bubbly and well-mannered. In their first meeting, their worlds clash into a war of words. But soon enough, their intense hatred for each other turns into a blissful love.

Khushi is a bubbly, innocent, loving girl whom the arrogant Arnav has rubbed the wrong way. Khushi was determined to never see him ever again, but destiny lands her a job in Arnav’s office. The vengeful Arnav and his battery of hi-fi girls, give the small town Khushi a tough time.   But the spunky Khushi never cowers, always stands up for what is right.  Slowly, Khushi’s innocence lights a spark in Arnav’s heart and his arrogance melts.  Khushi too realizes that deep down, Arnav is a loner and yearns for love.  Just when God finally united the warring soldiers, Shyam, Arnav’s brother-in-law who was secretly in love with Khushi creates a misunderstanding between them.  He portrays to Arnav that Khushi and he were in love and that Khushi was two-timing him.  Arnav dotes on his sister. He cannot bear to see her in grief.  The realization that Khushi, apart from cheating him, is also trying to ruin his sister’s married life, tears him apart.   He is enraged and vengeful. He vows revenge and  marries Khushi.  Soon after her marriage, Khushi, realizes that the Arnav she had loved has changed.  Arnav ensures that Khushi’s life is living helll. To add fuel to the fire, Shyam starts blackmailing her to concede to his lust.  Will Khushi manage to clear Arnav’s suspicions and bring back their days of blissful romance?

The first ever Indian Drama Series on Turkish TV, a huge global hit in more than 50 countries.*